The audacity to be creative

Success is the child of audacity, it requires a fine balance between the determination to promote company growth and the ability to take calculated risks. Each Chopard creation has its own story, creativity is both encouraged and supported in each field of activity. From R&D team in Geneva that carries the Swiss made know-how to our customer service agent in boutique, every member of the Chopard family strives to bring a unique touch.

The passion of a family

Chopard is one of the last family-run watchmaking and jewelry company. Since the 1980s, Karl and Karin’s children Caroline and Karl-Friedrich have played an active part in the company. Caroline and Karl-Friedrich are Chopard’s current co-presidents. They each showed their independence: Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewelry section and later the high-end jewelry department while her brother Karl-Friedrich, who managed the men's collections, developed sports watches during the 1980s and the Chopard Manufacture in Fleurier, which produces the L.U.C movements, in the 1990s. Each main product line is based on a family member's passion, such as fabulous stones, vintage racing cars, unique jewellery pieces or the highest levels of precision and finishing details in Haute Horlogerie. Emblematic events such as the Cannes Film Festival, the Mille Miglia race or the Grand Prix de Monaco Historique (GPMH) are occasions for Chopard to show its support and passion for to the 7th Art world and the Racing universe.

Ethical gold. a sustainable vision of luxury

If Chopard is a big-hearted Maison, this is because it has forged a deeply inclusive and sustainable vision of luxury, in time and space. Since July 2018, Chopard has been using 100% ethical gold in the production of all its watches and jewellery.

A strong heritage: the respect for traditions

Keenly aware that its personnel are the beating heart of the company, Chopard has given top priority to training its artisans. Within the workshops, production processes are constantly improved, and multiple specialized skills are cultivated, updated, and passed on in order to guarantee high quality standards. Chopard can draw upon a vast reservoir of in-house expertise and experience uniting more than 45 different crafts within the twin fields of swiss watch and jewellery-making.