Gucci’s new advertising campaign for its timepieces and jewelry is permeated by a mysterious, mystical atmosphere that is perfectly in keeping with the aesthetic of the new collections.
Channelling an other-worldly spirit, inspired by the practise of divination, Gucci tells the story of a fortune teller who is visited by young people wearing key pieces from its timepieces and jewelry collections. The images focus on the Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewelry collections and also feature G-Frame, G-Timeless and the new automatic watches.
The star of the campaign is undoubtedly legendary American actress Tippi Hedren, who, after a career as a successful fashion model, became celebrated for her work with director Alfred Hitchcock in The Birds and Marnie.
In the new Gucci campaign, Hedren plays a mysterious fortune teller. Seated in a richly decorated interior in contemporary Los Angeles, with gilded gold chairs, silk table cloths, crystals and candles, she holds the attention of her young visitors as she practices the arts of palmistry and crystal ball reading.
Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.
Rigorously made in Switzerland, Gucci watches are recognized for their innovative and contemporary design, quality and craftsmanship.
Founded in 1921 by Guccio Gucci, the brand was extended in the 1970’s with the introduction of Swiss Made timepieces and was developed in 1997 with Italian-made silver jewelry, followed by a Fine Jewelry collection in 1999. The jewelry portfolio has grown over time and today includes dazzling, made-to-order High Jewelry parures that represent the pinnacle of innovative creativity and impeccable craftsmanship.
All Gucci Jewelry designs offer a uniquely Italian and contemporary take on elegant style and glamour, incorporating the brand’s signature motifs, such as the Horsebit or ‘GG’ monograms. In its most luxurious expression, Gucci Jewelry is embellished with precious stones such as rubies, sapphires or diamonds, and the latter are always Kimberley certified.