CHRIS HEMSWORTH CELEBRATES 160 YEARS OF INNOVATION WITH TAG HEUER

TAG HEUER AMBASSADOR SPORTS NEW CARRERA CHRONOGRAPH IN SPORTY BYRON BAY PHOTO SHOOT

Driven by a passion for invention, luxury Swiss watchmaker TAG Heuer continues to test the limits of technology with striking, elegant timepieces that celebrate its iconic origins and pioneering spirit. From several revolutionary patents to the world’s first dashboard clock and luxury smartwatch, TAG Heuer has a lasting legacy of horological innovation, a tradition that lives on with passion 160 years later.

To celebrate this 2020 anniversary year, the visionary watch brand reconnected with its illustrious past, and the model that best represents its bold yet refined spirit, the TAG Heuer Carrera. Created by Jack Heuer in 1963, the original racing chronograph is reintroduced with a fresh new collection of striking pieces which express their unique heritage in an authentic and contemporary way. Among the eight new pieces, Chris Hemsworth selected the TAG Heuer Carrera Sport Chronograph, a stunning wristwatch to match his sporty and elegant lifestyle.

Shot by photographer Steven Chee, the Aussie ambassador has released a limited series of photos to celebrate the redesigned TAG Heuer Carrera Sport Chronograph which features a 44 mm stainless steel case, a sleek ceramic bezel, and is powered by the sophisticated Heuer 02 in-house movement, with an 80-hour power reserve.

I have always been a fan of the TAG Heuer Carrera, and the new collection is no exception. These pieces have a refined, modern look and technology, but are still reminiscent of the more historic models, making them feel timeless.” Chris Hemsworth.

Today, each of the brand’s seven collections - TAG Heuer Carrera, Monaco, Autavia, Aquaracer, Formula 1, Link and Connected - have their own unmistakable identity but all share high-performance timekeeping features. Born on the racetrack yet equally at home a formal event, the new TAG Heuer Carrera timepieces exude sheer elegance and make a striking statement in any situation. They not only serve as a tribute to the collections roots but demonstrate the brand’s expertise in seamlessness combining sophistication in design and watchmaking.